Stima Soft

Installing Firebug Lite 1.2

Insert this line of code into any page that you want to contain Firebug lite:

<script type=’text/javascript’
src=’http://getfirebug.com/releases/lite/1.2/firebug-lite-compressed.js’></script>

Configuring Firebug Lite
Height of the firebug lite form is resizeable in latest version;

<script type=”text/javascript”>
firebug.env.height = 500;
</script>

Also, developers can use their own css file;

<script type=”text/javascript”>
firebug.env.css = “/myown/firebug.css”
</script>

for more details go to: http://getfirebug.com/lite.html

No-one has yet written the perfect sales letter that gets results every time. But this six-point plan may help you to write more effective letters.

1. What is the objective of the letter? Think very clearly about what you want the letter to do:
   • Get a direct order?
   • Generate inquiries?
   • Get a sales interview?
   • Get filed for future reference?
   • Inform and educate?
   • Get the reader to expect a telephone call from you?

If you don’t start off with a clear objective, how can you expect the reader to respond in the way you want? Get attention quickly You have about 5 seconds to get the reader’s attention – to persuade him/her to read the rest of the letter rather than chuck it. So use a headline to great effect. Try one of these attention-getters:

1. • Ask a how or why question
   • Offer a benefit.
   • Offer a challenge.
   • Make it BIG (but don’t go over the top!)
   • Make it relevant – don’t disappoint people by promising something in the headline that isn’t justified in the rest of the letter.
   • Name a price – if that’s a major benefit of what you are selling.
2. Make it easy to read:
   • Keep the first sentence short.
   • Keep the paragraphs short.
   • Use wide margins.
   • Break up the text – use indents and sub-headings.
   • Write with one person in mind – make it personal without being too chatty.
   • Get someone else to check your letter for easy-to-read appeal.
3. What benefits will the reader gain?
   • Concentrate on benefits rather than features all the time. Make the letter as personal to the reader as possible. Talk in terms of their industry and their interests – again, part of the targeted marketing approach.
4. Try to build a partnership between you and the reader:
   • Talk in terms of the reader, not you.
   • Avoid too much use of “I” and “me”
   • Start with “I”, move to “you”, and end with “us”.
5. Get the reader to act in the way that you want them to – don’t leave them trying to guess the purpose of the letter. If you want them to read a brochure, tell them. If you are going to phone them, tell them.